To create this kind of content box you just need a wrapper for the box and two pseudo elements: before and after. No background images are needed.
You can see the example page here:
content_box.html
1. Step: The HTML5 markup
<article>
<div class="content_box_polish">
<div class="content_box">
<figure><img></figure>
<h1>Headline text</h1>
<p>Some Lorem ipsum text.</p>
</div>
</div>
</article>
This markup creates an small article. The content is just an image, headline and some text. For the box two DIV’s with different classes are needed: .content_box_polish as a wrapper to arrange items around the box and content_box to style the box.
2. Step: The Box Style
At first the position of the .content_box_polish must be relative to have a fix point for the :before and :after elements. The next thing is to style these elements and set them to the right position and the right z-index.
.content_box_polish {
position: relative;
}
The :before element was used for the dark shadow at the top of the box.
.content_box_polish:before {
content: "";
display: block;
height: 10%;
width: 80%;
margin: 0 10%;
border-radius: 100%;
-moz-border-radius: 100%;
-webkit-border-radius: 100%;
box-shadow: 0 0 10px 2px hsla(0, 0%, 0%, 0.25);
position: absolute;
top: 0px;
z-index: 10;
}
The :after element was used for the light glow.
.content_box_polish:after {
content: "";
display: block;
height: 1px;
width: 50%;
margin: 0 25%;
border-radius: 100%;
-moz-border-radius: 100%;
-webkit-border-radius: 100%;
box-shadow: 0 4px 4px 2px hsla(0, 100%, 100%, 0.5);
background: #DEDEDE;
position: absolute;
top: 0px;
z-index: 1000;
}
At least just some styles for the real box are needed.
.content_box {
background: #dddddd;
background: -moz-linear-gradient(top, hsla(0,0%,87%,1) 0%, hsla(0,0%,100%,1) 100%);
background: -webkit-gradient(linear, left top, left bottom, color-stop(0%,hsla(0,0%,87%,1)), color-stop(100%,hsla(0,0%,100%,1)));
background: -webkit-linear-gradient(top, hsla(0,0%,87%,1) 0%,hsla(0,0%,100%,1) 100%);
background: -o-linear-gradient(top, hsla(0,0%,87%,1) 0%,hsla(0,0%,100%,1) 100%);
background: -ms-linear-gradient(top, hsla(0,0%,87%,1) 0%,hsla(0,0%,100%,1) 100%);
filter: progid:DXImageTransform.Microsoft.gradient( startColorstr='#dddddd', endColorstr='#ffffff',GradientType=0 );
background: linear-gradient(top, hsla(0,0%,87%,1) 0%,hsla(0,0%,100%,1) 100%);
padding: 1em;
position: relative;
z-index: 100;
}
For the gradient style the http://www.colorzilla.com/gradient-editor/ was used. To bring these three elements to the right order the z-index is needed. So we have the dark shadow, :before, behind the .content_box and the lighter glow, :after, in front of the content box.
You can easy change the effect by trying out some different values for box-shadow, width, position or whatever you want.